Why Do Some Cafés Always Get Asked for Another Round? The Psychology of the Second Drink
Getting a customer through the door is one thing — getting them to order again before they leave is where the real margin lives. The difference between cafés that consistently sell second drinks and those that rarely do isn't luck or menu quality. It's a set of specific, learnable behaviours and environmental cues that most owners have never been taught to notice. Here's the science, and the fix.